What Really Matters is one of the Collectibles found in Alan Wake's American Nightmare. It is one of the pages of the Return manuscript.
Manuscript text[]
It's been two years since I came here. Being that long without Alice breaks my heart, and I know it broke hers. I know she thinks I'm dead. How could I blame here for that?
It would be a crime to pretend that she owes me anything. She took all the stupid, self-indulgent bullshit I brought into her life and still stood by me, still loved me. It's no betrayal. But I'm a better person now than I used to be. I want to be that person with her.
Location[]
This page can be found on the trunk of a brown car parked in front of the projection booth.