Although canonology Sam Lake exists in the Alan Wake universe his role is small and acts as an easter egg, this article is about the writer.
Sam Lake (Sami Järvi in Finnish) (born 18 July 1970) is the lead writer of Alan Wake and Alan Wake's American Nightmare as well as other games by Remedy Entertainment.
In the PC version of Alan Wake a QR code can be found in Episode 4 that links you to a GIF of Sam Lake's famous Constipated Grimace.
Gallery
Links
Official Twitter https://twitter.com/SamLakeRMD