There are a total of 4 Avatar awards for use on Xbox 360 available to unlock throughout Alan Wake and Alan Wake's American Nightmare.
These awards are in addition to the Avatar items that can be purchased through Xbox LIVE.
Awards[]
| Award | Game | How to Earn | Preview (Male) | Preview (Female) |
| Jacket and Scarf | Alan Wake | Play the limited collector's edition bonus disk. | 
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| American Nightmare hoodie | Alan Wake's American Nightmare | Meet Emma Sloan | 
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| Old Gods of Asgard tour T-shirt | Alan Wake's American Nightmare | Complete story mode. | 
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| Night Springs T-shirt | Alan Wake's American Nightmare | Unlock the first Nightmare difficulty Fight 'Till Dawn level. | 
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